OGO The Book: A parable about the secret to inspiring people to reach their potential...

Recognition doesn’t take a lot of money or skills to achieve. But receiving recognition can motivate people to do more and embolden them to reach their greatest level of success. It’s a simple principle that can have great impact on life and business. Real experiences that David Novak had as the Chairman and CEO of Yum! Brands inspired him to write this parable that teaches readers the importance of recognizing the contributions of others.

The story centers on Jeff Johnson, a man who takes on the role of CEO of the family business, the Happy Face Toy Company. He’s faced with bringing the company back from the brink following the death of his father. As he dives in to resuscitate the business, he encounters downtrodden workers and an uninspired executive team. Then, a birthday gift from his grandson gives Jeff important insight into the company’s decline. He learns that the key to keeping people happy and engaged is missing.

As the CEO of Yum!, Novak learned to harness the power of employee recognition to revitalize company culture. From handing out personalized awards to coaxing office culture into life, the principles he lives by are at the core of this parable. Novak also recently founded OGO Enterprises, the world’s first recognition brand focused on appreciating all people for who they are and what they do.

Hardcover: 240 pages
Publisher: Portfolio (May 10, 2016)
Language: English
ISBN-10: 0399562060
ISBN-13: 978-0399562068
Product Dimensions: 5.2 x 0.6 x 8.2 inches